Location: Boulevard, California
Job Type: Contract
Compensation Range: $40.
00 - 49.
95 per hour
We are in search of a Marketing Manager for one of our top clients in the entertainment and streaming service industry!
As a Marketing Manager, you will help manage growth and acquisition campaigns that focus on acquisition metrics such as conversion rates, cost per acquisition, and return on ad spend.
In this role, you will work closely with the team to manage acquisition marketing campaigns, with a specific focus on mobile, social, and/or display channels.
This is a hybrid opportunity and is a long-term contract with a possible extension.
Responsibilities:
Manage the day-to-day online direct response and acquisition campaigns so that they meet the target KPIs.
Adjust and optimize marketing campaigns and plans to meet changing markets and competitive conditions to hit targets.
Generate audience and creative recommendations for campaigns based on historical data, shared insights from other teams, etc.
Demonstrate analytical skills in measuring and reporting on marketing programs and KPIs.
Develop and implement structured media plans that will deliver against advertising goals and budgets.
Evaluate, recommend, and manage ongoing relationships with media partners and vendors.
Monitor activities of competitors and provide industry trends and learnings.
Qualifications:
Experience level: Experienced
Education: Bachelors
At least 5 years of online media/marketing experience, preferably with experience in running paid acquisition campaigns such as direct online display, RTB display, mobile marketing, affiliate marketing, paid social, or paid search.
At least 3 years of agency or client experience overseeing media campaigns.
At least 2 years of experience working with top digital media reps.
At least 2 years of creating media proposals and post-campaign reports that demonstrate a strong understanding of marketing key performance indicators (KPIs), and how it pertains to the success of marketing activities.
Sprinklr or Google CM 360 platform are preferred.
Entertainment or streaming experience is preferred.
JOBID: 1045813
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.
If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.
com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.
In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Applications accepted on ongoing basis until filled.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.